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Article courtesy of © Anchorage Daily News

Web postcards share Alaska with the world

Article by: Scott McMurren

One of the mandatory stops for visiting friends and relatives is the postcard stand, where Aunt Flossie can pick up a handful of funny cards to send off to her friends in Tuscaloosa.

It's a time-honored tradition. In fact, we have a postcard from Spain on the refrigerator right now. I love to get them and read about all the cool adventures friends are having around the world. Of course, Alaska is a big adventure, especially for visitors. And now there's a new way for visitors and residents alike to share their adventures with folks around the world. Instantly.

Livepostcard.com is a new company founded by Kevin Roudebush. He runs ''The Alaska Channel'' which offers visitor-oriented television programming to many hotels in Anchorage. But the Livepostcard.com concept is specifically designed around the Internet and offers a way for digital pictures to be posted on a Web page so friends back home can track your journey across Alaska.

Here's how it works: You can get a free ''adventurer'' number on the Web site, or at any of the participating attractions, such as Ketchum Air Service, Phillips' 26 Glacier Cruise, Sourdough Mining Co. and so forth.

Phillips' 26 Glacier Cruise

Then, as you're traveling around Alaska and visit the attractions, you give them your adventurer number. They take the digital camera out from under the counter, lead you to a scenic spot for a snapshot and send you on your merry way.

At the end of the day, the folks who took the pictures upload the photos to the Livepostcard.com site, and they are attached to your own private page.


Alaska Native Heritage Center
There's no fee for the service. The site has photo locations stretching from Kotzebue to Skagway. Visit the site to check out the participating attractions. At some locations, such as the Alaska Native Heritage Center, Livepostcard.com has a photographer on the premises who takes pictures from many different places on the Center's grounds: inside during the dances, near the artists' area or outside where they're building boats.

''We think the Livepostcard.com deal is great,'' said Steve Halloran, marketing director of the Center. ''It's an Alaskan 'dot-com' that has some great ideas,'' he said.

Steve Halloran

''I think it's an absolutely phenomenal idea. We have the photographer on the all-new Klondike Express catamaran seven days a week snapping away -- and the people just love it,'' said Barrie Swanberg of Phillips' 26 Glacier Cruise.

What's unique about the program is that the adventurers don't have to have a camera. They don't have to write anything, and they don't have to remember to bring their address book along. Once the picture is taken, it is uploaded to the Web site, where a description about the site or attraction is attached, appearing adjacent to the picture. ''Some descriptions are more interesting than others,'' Roudebush confesses.

But the traveler's name appears on the top of the page, and anyone with access to the Internet can visit anytime and witness the progress of the adventurer's Alaskan trip. The travelers can give their friends and family their adventurer number to access their Web page with the pictures.


Vacation Photo Album
After travelers get back home, they have the opportunity to buy the photos and create their own vacation photo album. Or, the Web site can offer special goodies like coffee cups, mouse pads and sweatshirts with photos imprinted on them. These items are NOT free. The photos and specialty items are one of the ''revenue streams'' that Roudebush identified early in his business plan.

Right now, Roudebush and his staff are busy signing up new locations to take pictures so visitors can create a comprehensive photo album on the Internet.

Some other Livepostcard.com locations include the Alaska Railroad, the Musk Ox Farm in Palmer, the Alaska SeaLife Center in Seward, the Talkeetna Alaskan Lodge, Mahay's Riverboat Service in Talkeetna, Gold Dredge #8 in Fairbanks, the White Pass & Yukon Route in Skagway, North Star Trekking in Juneau and Auk Nu Charters in Juneau.


How about sending along a note to say how it's going? Well, they say a picture is worth a thousand words. But you still can send a postcard.

Scott McMurren is an Anchorage-based travel marketing consultant. Contact him at zoom@toursaver.com.


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